Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A number of shopping companies are turning to server-side monitoring as a method to improve their data collection processes. While it needs a lot more technical knowledge than normal GTM and might present additional costs, it can result in higher accuracy and more trusted information
Pixel monitoring utilizes an item of code to register conversions on your website. It's easy to establish and much less susceptible to ad blockers.
1. Much more accurate information
The typical technique of tracking conversions on a web site, utilizing pixels, is having difficulty with changing internet browser personal privacy policies. This means that the information being sent out to Google Ads, Facebook Business Manager and other systems is less accurate than it should be.
Server-side monitoring is an extra protected option that aids to bypass these constraints, as it's packed from your own domain name and dealt with as first-party code, implying it's much less likely to be influenced by advertisement blockers or other security actions. This supplies much more exact information and an extra total image of individual journeys throughout channels.
Additionally, this type of tracking permits companies to track conversions outside of the web site, such as telephone call and in-store sees, which can be difficult for pixel-based monitoring. This versatility gives marketing experts much more possession over the data they send out, and makes it much easier to abide by different data regulations. It's likewise a lot much less susceptible to fraudulence, as it's more difficult for illegal actors to adjust the system by changing the postback link.
2. Better control over information.
Server-side tracking permits services to collect and enhance information before sending it to third-party analytics/advertising systems. This enhances information completeness and precision, which can help marketing experts make more enlightened marketing choices.
Conventional pixel tracking counts on JavaScript tracking codes that are positioned in site site visitors' browsers. These tracking codes are commonly blocked by advertisement blockers, which can cause data collection disturbances and inaccurate outcomes. Server-side monitoring enables services to bypass these limitations and offer exact, consistent information that is much less susceptible to interference.
This kind of tracking likewise allows organizations to track conversions that take place beyond the site, like call and in-store purchases. This is important considering that new privacy policies such as Apple's Intelligent Monitoring Avoidance (ITP) limit the life span of cookie-based monitoring pixels to 7 days. This is a vital reason why S2S is a lot more reliable for companies looking for to adapt to these modifications.
3. Less susceptible to fraudulence
Server-side tracking enables companies to manipulate information payloads before it reaches 3rd party endpoints, improving safety and security and privacy. This is specifically vital as various web browsers and systems increasingly alter just how they deal with cookies. As an example, in iOS 14, Safari will only provide first-party cookie information and will not permit pixel-based tracking. Utilizing server-side monitoring, you can bypass these limitations and continue to track conversions that happened beyond your internet site.
In addition, server-side tracking enables you to catch individual information straight by yourself servers. This gets rid of dependancy on third parties, which can be susceptible to violations and personal privacy offenses.
A server-side tracking system is a set of guidelines that tells your site's web server what occasions to record. This data is then sent out to analytics devices like Google Analytics and Facebook Company. It's likewise made use of to trigger event-based ads, such as retargeting. In contrast, pixel monitoring is a different method that uses a little item of code on your page to accumulate data from users.
4. Much easier to apply
Server-side monitoring is a data collection process that occurs on the web site's very own web server, bypassing internet internet browser limitations. This implies that data gathered by the website/app is first sent out to the web server where it's refined and afterwards sent to analytics devices like Google Analytics or Facebook Pixel.
The advantage of performance marketing solutions this approach is that it reduces the scope of data administration and provides companies extra control over transmission, making it usually extra dependable. Consequently, it's less susceptible to data difficulties triggered by things like a damaged connection or an active ad blocker being installed.
With OWOX BI's Server-Side Tracking, your company can collect real-time conversion data in the same way that you would with pixels or a cookie, but this is after that passed straight to your advertising and marketing devices on the web server. This enables you to have even more precise information and assists make sure compliance with privacy policies such as GDPR. Furthermore, it also avoids the monitoring constraints enforced by web browsers and ad blockers.